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Networking Plans for Power |
Vince Power’s return to the UK festival market is the first step in
creating a string of strategic alliances and partnerships across Europe
for “back-to-back” outdoor events.
When Power sold the Mean Fiddler Music Group to Live Nation and Irish
promoter Denis Desmond in 2005, he signed a three-year non-competition
clause, and focussed instead on purchasing a share of Benicassim
Festival in Spain (in 2006), and opening a string of London nightclubs.
Vince Power’s return to the UK festival market is the first step in creating a string of strategic alliances and partnerships across Europe for “back-to-back” outdoor events.
When Power sold the Mean Fiddler Music Group to Live Nation and Irish promoter Denis Desmond in 2005, he signed a three-year non-competition clause, and focussed instead on purchasing a share of Benicassim Festival in Spain (in 2006), and opening a string of London nightclubs. A Day at the Hop Farm takes place on 6 July in Tonbridge, Kent. The 30,000-capacity event will be completely free from branding, VIP areas and backstage hospitality, which Power says is an attempt to “bring it back to being about the customer and about the music – where it started.”
Power is already planning to expand both A Day at the Hop Farm and Benicassim’s twin event in Madrid, from one- to three day events (including camping) in 2009, and he’s actively looking to expand further into Europe.
“To be in the running as a festival promoter, just having one event isn’t good enough anymore,” he says. “It’s getting more difficult to get the headliners unless you can offer them options of other festivals, so if you don’t have an alliance, or your own back-to-back festivals, you’re probably never going to get a fair crack of the whip.
“There’s a huge amount of scope to do it in Europe,” he says. “It’s the place to go.”
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