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Cliff Fans Adopt Digital Age

Fans of Sir Cliff Richard have flocked to buy his latest album, Love - the Album - and digital downloads will be set at the lowest rate possible, £3.99 (€5.6) for the album.

Fans of Sir Cliff Richard have flocked to buy his latest album, Love - the Album - and digitalcliff.gif downloads will be set at the lowest rate possible, £3.99 (€5.6) for the album.

 

The evergreen rocker had set up a clever marketing wheeze where the price dropped for every buyer as more fans subscribed to buy. The exclusive download version featuring bonus tracks is available ahead of the physical release on November 19th. The innovative pricing model is a first, not only for Cliff, but across all EMI releases.
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