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The IFPI's Digital Music Report 2010 shows that global
digital music trade revenues reach US$4.2 billion, up 12% in 2009 are
representing over a quarter of all recorded music revenue worldwide.
Over
400 services are licensed worldwide. The Report outlines how music
companies are diversifying their revenue streams, offering new ways for
consumers to buy and access music. These include: subscription
services; music services bundled with devices and broadband
subscriptions; streaming services with applications for mobile devices;
advertising-supported services that offer premium services; and online
music video services.
However, the IFPI says that despite the continuing growth of the
digital music business –illegal file-sharing and other forms of online
piracy are eroding investment and sales of local music in major
markets. In particular, three countries known for the historic
vibrancy and influence of their music and musicians – Spain, France,
Brazil – are suffering acutely, with local artist album sales or the
number of releases plummeting.
The IFPI say that governments are gradually moving towards legislation
requiring ISPs to curb digital piracy but adds that progress needs to
be much quicker. In 2009, France, South Korea and Taiwan adopted new
laws to address the label’s crisis. Other governments, including the UK
and New Zealand, have proposed new laws for adoption in 2010. ISP Verizon
in the USA has voluntarily introduced their own 'graduated' system of
warning letters and eventual internet cut-off for persistent illegal
downloaders.
Sales of music downloads, the dominant revenue stream in digital music,
are seeing steady growth. Single track download sales increased by an
estimated 10%, while digital albums rose an estimated 20% in 2009.
Recent innovations in this sector include the introduction of variable
pricing, which has increased the conversion of track purchases to album
sales, as well as the launch of the iTunes LP and the rollout
of DRM-free downloads internationally. The Report shows that, while the
music industry has increased its digital revenues by 940% since 2004,
piracy has been the major factor behind the overall global market
decline of around 30% in the same period.
Overall,
global music sales in the first half of 2009 were down by 12% (physical
and digital sales) and full year figures are likely to see a similar
trend. Third party studies overwhelmingly conclude that the net impact
of illegal file-sharing is to depress sales of music. Two surveys
confirmed this in 2009 - by Jupiter Research, covering five European countries, and Harris Interactive, covering the UK. According to Jupiter, around one in five internet users in Europe (21%) shares unauthorised music.
To download a copy of the report go to http://www.ifpi.org/content/library/DMR2010.pdf
21/01/10
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