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Live Nation Continues Shopping Spree |
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Live Nation is stepping up its considerable stake on the future of 360º artist deals.
Live Nation is stepping up its considerable stake on the future of 360º artist deals. The recently-formed Live Nation Artists has acquired Signatures Network for an estimated $79m. Signatures Network holds the rights to market and license merchandise from over 150 artists including The Beatles, U2, Bruce Springsteen and Justin Timberlake. Live Nation had previously acquired Trunk, another major player in this space. The spending spree continues after the 10-year deal which brought Madonna under the Live Nation umbrella. Arthur Fogel, Chairman of Global Music for Live Nation said "We have a very specific game plan ... the Madonna deal isn't in isolation. It's a plan and a vision that's going to be rolled out over the near-term and long-term."
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