Live Nation has signed up PepsiCo in a three-year sponsorship deal which will grant the soft drinks company pouring rights across Live Nation's stable of live events and venues.

Live Nation has signed up PepsiCo in a three-year sponsorship deal which will grant the soft drinks company pouring rights across Live Nation's stable of live events and venues.

Pepsi intend to host a series of competitions across its website to win Live Nation tickets.

Source: Five Eight