Howard Sinclare

After a 15-month fight against cancer Howard Sinclare sadly passed away on Thursday, 5th November 1998.  Howard, founder of London-based Crawfords Limousine Company was well-known world-wide in the music and entertainment business. For many years Howard's name and company were synonymous with the best in personal service. If you needed something organised Howard would fix it. He will be missed by many, many people but, of course, by his dear wife, Eileen, close family, friends and colleagues, to whom I extend my thoughts and sympathy. 

Howard was a character; he had an individualistic way which some people misunderstood. I knew him as a client and as a business colleague. We worked on several of the same projects and for the same clients over a number of years and, I believe, shared similar business philosophies. In our industries we are selling service; that's it, plain and simple. Look after the customer, give the best service possible and don't overlook any details. In that way Howard built up a unique place in the service industry to the music and entertainment business. However, you don't build a business like that without dedication, both yourself and from your team working with you.

Over the years Howard helped and encouraged me in different ways; in helping me believe that top quality personal service in everything would achieve results in my own business.

He always seemed a 'grafter'; he wouldn't take no for an answer - which was often difficult! But, for all that he was a tough and demanding task-master he had a heart. He wouldn't forget anyone who shared his philosophies. He was always on top of everything that was going on; he had his finger on the pulse and rarely missed anything in the music business.

Even during his illness he kept in contact. Of course, he had to take some steps back during his treatment and I feel that did give him the time he had probably denied himself to spend (at least trying) to relax! But he never seemed to complain about his illness - at least not outwardly. He appeared to be positive and, by other accounts also, was determined to fight it to the end. Whenever I spoke to him he never admitted to feeling grim, which he undoubtedly must have done much of that time. He always asked how I was, said he was "doing OK, got to get on with it". Though, I do know, those around him suffered some of the frustration he felt at not being able 'to get on with life and business'! I'm sure that must have strained some people's sympathy at times! I count myself very lucky not having known the nightmare that it must be to suddenly find yourself, or someone close, in that situation. Life is such a lottery, even in the highly privileged western society, which the music business represents probably the most visible part of. It terrifies me and as I go through life I wonder how longer my luck can continue to hold. 

Howard's ran out far too early and I, for one, will miss his drive and enthusiasm to 'get things done'.

(Words:Adrian Whitmarsh)